Lauren Dawber is Executive General Manager of Marketing at Optus, where she leads the company's marketing strategy, brand, media, and customer engagement initiatives. With nearly two decades of experience across telecommunications, media, FMCG, luxury, retail, travel, and automotive, she has built a reputation for combining commercial excellence with people-first leadership. Before joining Optus' executive leadership team, Lauren held senior leadership roles including Senior Director of Media, Operations & Performance at Optus, Managing Director at Carat Australia, and General Manager at Spark Foundry. Throughout her career, she has led large-scale brand transformations, built high-performing teams, and driven marketing effectiveness through innovation, creative excellence, and strong agency partnerships. A Marketing Academy alumna and Mental Health First Aider, Lauren is passionate about creating cultures where people thrive alongside business performance. She is a respected industry leader known for championing creativity, customer-centricity, and marketing that delivers lasting commercial impact.