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Mona
Lolas
Marketing Director APAC, Apptio
IBM
Mona Lolas is a global sales, marketing, and growth executive with more than 25 years of experience across high-tech, SaaS and consulting organisations. She is recognised for building and scaling go-to-market engines, partner ecosystems and revenue marketing capabilities across APAC, the US and EMEA. A strategic, commercially minded leader, Mona brings deep expertise in GTM strategy, revenue marketing, partner and channel ecosystems, indirect sales leadership, analyst relations, account-based marketing, and business transformation. She has held senior leadership roles with some of the world's most respected technology and research organisations, including IBM/Apptio, Forrester, Autodesk, Gartner, Symantec, Intel Security, Optus, and Telstra. Having led global and regional teams, Mona is passionate about connecting marketing investment to measurable commercial outcomes, strengthening C-suite and board-level influence, and balancing global strategy with local market opportunities. She also advocates for AI-enabled transformation and the evolving role of marketing leaders as strategic drivers of enterprise growth. Mona is a former Board Director of the Australian Marketing Institute (AMI) and former Board Member of ICON APAC. She is also a member of the Australian Institute of Company Directors (MAICD) and Pavilion Executive, maintaining a strong network of C-suite leaders across the technology, professional services, and scale-up ecosystems in APAC and EMEA.
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28 October 2026 09:15 - 09:45
From regional voice to boardroom influence: How CMOs win investment and shape global strategy
Too many regional marketing leaders are stuck executing plans made elsewhere, reporting activity metrics that don’t move the needle with CEOs, CFOs or global HQ. Drawing on 25+ years leading marketing, sales and GTM teams across APAC, the US and EMEA, including at IBM/Apptio and Autodesk, Mona shares how to turn commercial performance, customer insight and financial accountability into real influence. She’ll explore how to translate regional opportunities into the language of revenue, retention and growth, build a business case that resonates with global executive teams, and make sure local market insight shapes global decisions rather than simply following them.