Marketing Director APAC, Apptio
IBM
Mona Lolas is a global sales, marketing, and growth executive with more than 25 years of experience across high-tech, SaaS and consulting organisations. She is recognised for building and scaling go-to-market engines, partner ecosystems and revenue marketing capabilities across APAC, the US and EMEA.
A strategic, commercially minded leader, Mona brings deep expertise in GTM strategy, revenue marketing, partner and channel ecosystems, indirect sales leadership, analyst relations, account-based marketing, and business transformation. She has held senior leadership roles with some of the world's most respected technology and research organisations, including IBM/Apptio, Forrester, Autodesk, Gartner, Symantec, Intel Security, Optus, and Telstra.
Having led global and regional teams, Mona is passionate about connecting marketing investment to measurable commercial outcomes, strengthening C-suite and board-level influence, and balancing global strategy with local market opportunities. She also advocates for AI-enabled transformation and the evolving role of marketing leaders as strategic drivers of enterprise growth. Mona is a former Board Director of the Australian Marketing Institute (AMI) and former Board Member of ICON APAC. She is also a member of the Australian Institute of Company Directors (MAICD) and Pavilion Executive, maintaining a strong network of C-suite leaders across the technology, professional services, and scale-up ecosystems in APAC and EMEA.