Name: Mona Lolas | Chief Marketing Officer Summit | Sydney
Start: 2026-10-27T13:00:00.000Z
End: 2026-10-27T13:00:00.000Z
Location: Dockside Group

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Mona

Lolas

Marketing Director APAC, Apptio

IBM

Mona Lolas is a global sales, marketing, and growth executive with more than 25 years of experience across high-tech, SaaS and consulting organisations. She is recognised for building and scaling go-to-market engines, partner ecosystems and revenue marketing capabilities across APAC, the US and EMEA. A strategic, commercially minded leader, Mona brings deep expertise in GTM strategy, revenue marketing, partner and channel ecosystems, indirect sales leadership, analyst relations, account-based marketing, and business transformation. She has held senior leadership roles with some of the world's most respected technology and research organisations, including IBM/Apptio, Forrester, Autodesk, Gartner, Symantec, Intel Security, Optus, and Telstra. Having led global and regional teams, Mona is passionate about connecting marketing investment to measurable commercial outcomes, strengthening C-suite and board-level influence, and balancing global strategy with local market opportunities. She also advocates for AI-enabled transformation and the evolving role of marketing leaders as strategic drivers of enterprise growth. Mona is a former Board Director of the Australian Marketing Institute (AMI) and former Board Member of ICON APAC. She is also a member of the Australian Institute of Company Directors (MAICD) and Pavilion Executive, maintaining a strong network of C-suite leaders across the technology, professional services, and scale-up ecosystems in APAC and EMEA.

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28 October 2026 09:15 - 09:45

Regional voice to boardroom influence: How CMOs win investment and shape global strategy

Too many regional marketing leaders are stuck executing plans made elsewhere, reporting activity metrics that don’t move the needle with CEOs, CFOs or global HQ. Drawing on 25+ years leading marketing, sales and GTM teams across APAC, the US and EMEA, including at IBM/Apptio and Autodesk, Mona shares how to turn commercial performance, customer insight and financial accountability into real influence. She’ll explore how to translate regional opportunities into the language of revenue, retention and growth, build a business case that resonates with global executive teams, and make sure local market insight shapes global decisions rather than simply following them.

28 October 2026 16:20 - 16:50

Fireside chat - The next-generation CMO

Everything the day has covered - AI, customer trust, commercial accountability, brand, global leadership - now lands on one role. The expectations on CMOs are evolving faster than ever, and the job has never been broader or more influential. In this candid fireside conversation, an experienced marketing leader reflects on what's genuinely changing, what endures, and the capabilities tomorrow's CMOs will need to lead through it all. Key takeaways - See clearly how the CMO role is being redefined - and why. - Prepare for the leadership expectations arriving next. - Develop the skills and mindset that will define future marketing leaders. The through-line from here into the final stretch: no CMO succeeds alone - which is exactly where the CMO-CRO partnership comes in.