Name: Sasha Mackie | Chief Marketing Officer Summit | Sydney
Start: 2026-10-28T13:00:00.000Z
End: 2026-10-28T13:00:00.000Z
Location: TBA

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Sasha

Mackie

ANZ Senior Director - Marketing, Streaming & Studios & Networks

Warner Bros. Discovery

Sasha Mackie is an award-winning marketing leader with more than 20 years' experience building brands, launching major entertainment franchises, and driving commercial growth across Australia and New Zealand. As Senior Director of Marketing at Warner Bros. Discovery, she leads brand strategy, audience marketing, partnerships, digital, publicity, social, and customer engagement across streaming, studios, and networks. Sasha has led some of the region's biggest entertainment launches, including HBO Max in Australia and New Zealand, and previously held senior marketing leadership roles at Foxtel, News Corp, and Seven Network. Her work has earned multiple global marketing awards, including 18 World Gold Marketing Awards, and she was named the 2025 B&T Women in Media Marketing winner. Known for combining creativity with customer insight and commercial focus, Sasha is passionate about building brands that create lasting audience connections while delivering measurable business impact.

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29 October 2026 14:45 - 15:30

Panel - One number to own: Aligning cross-functional teams around business growth

The line between marketing and revenue is disappearing - and that's a good thing. The organizations posting durable growth are the ones where marketing and sales run as a single commercial function, accountable to one number. Picking up the leadership theme from earlier in the day, this session shows how the C-suite build shared ownership, align incentives, and stop competing for credit so the business can win. Key takeaways - Align marketing and sales around a single set of business outcomes. - Create true shared ownership of pipeline and revenue. - Strengthen the partnership that accelerates sustainable growth. With the strategy set, the day gets hands-on - putting these ideas to the test in the closing war room workshop.