Product marketers possess a unique set of "superpowers" that are crucial for driving product success. This session delves into how to effectively harness and amplify these abilities, focusing on practical strategies for influence, cultivating deep empathy, mastering the art of saying 'no' strategically, and uncovering the true root causes behind challenges. Attendees will leave with actionable insights to elevate their impact and become indispensable forces within their organizations. Key learnings: - Amplify your influence by building credibility, articulating compelling narratives, and navigating stakeholder relationships effectively. - Deepen empathy for strategic advantage by going beyond surface-level understanding of your audience to inform product development and messaging. - Master the strategic art of saying "no" and root cause analysis