Alejandro is a results-driven marketing leader with a consistent track record of leading global product marketing teams at B2B SaaS companies in the cloud earning $1B+ ARR. He's created positioning, core messaging and go-to-market strategies to expand total addressable markets, improve customer acquisition and retention, enable global enterprise sales teams, and increase ARR. Alejandro's experience translating actionable insights into GTM strategies has led to 2.2x revenue growth YoY at the intersection of brand, demand, and product marketing.