Join Andrew Nguyen as he shares his journey of building customer marketing programs from the ground up, first at Snowflake—a pre-IPO unicorn, to Harness - and now at Starburst. From Snowflake’s early days to its landmark IPO, customer marketing played a crucial role in driving brand advocacy and deepening customer relationships. Andrew will dive into how Snowflake’s customer marketing efforts, including the creation of awards programs and video testimonial initiatives, were instrumental to its success. As Andrew has applied these lessons at Harness and Starburst, he will outline the strategies, challenges, and successes of building a customer marketing program from scratch in a rapidly growing pre-IPO company. Attendees will gain valuable insights into scaling customer marketing, turning C-level executives into brand advocates, and creating impactful programs that build lasting loyalty.