11 September 2025 09:45 - 10:15
Fireside Chat - Upskilling your marketing team: Turning AI knowledge into real-world success
AI adoption in marketing is no longer experimentalâitâs a performance imperative. But while many teams are dabbling in tools, few have successfully operationalized AI to drive measurable growth. The difference lies in capability: not just knowing what AI is, but knowing how to embed it across workflows, decision-making, and strategic execution.
In this fireside chat, marketing leaders share how theyâve built high-performing teams equipped to use AI as a lever for competitive advantage. From developing in-house fluency to reengineering processes for scale, theyâll reveal how theyâve turned capability building into a catalyst for business results.
This session is for marketing leaders ready to go beyond inspirationâand into implementation. Expect hard-won lessons, practical frameworks, and a sharp focus on AI as a driver of efficiency, innovation, and commercial impact.
Key takeaways:
- How to build AI capabilities that directly accelerate growth, performance, and ROI
- Proven strategies for turning AI literacy into enterprise-level execution
- Real-world examples of marketing team transformationâand the business outcomes they delivered