Name: Anne Goodrich | AI for Marketing Summit | San Francisco
Start: 2025-09-11T07:00:00.000Z
End: 2025-09-11T07:00:00.000Z
Location: TBA

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Anne

Goodrich

Vice President, Product Marketing & Growth

Mozilla

Anne Goodrich is a marketing leader with 15+ years of experience growing brands, building customer loyalty, and bringing products to market. She specializes in trust & safety marketing, policy marketing, and inbound product strategy, leveraging integrated marketing communications to drive impact. Her expertise spans go-to-market strategy, brand positioning, consumer research, customer advocacy, advertising, and partnership development. With a strong background in both qualitative and quantitative insights, Anne crafts strategies that resonate with audiences and foster lasting engagement. She is passionate about aligning product and marketing to create meaningful connections and drive business growth.

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11 September 2025 09:15 - 09:45

Navigating the AI landscape: Trends to watch and tools that drive real marketing results

With AI tools multiplying by the day, knowing where to focus your attention is critical. This session helps marketing leaders cut through the noise to identify the trends shaping AI in marketing—and the tools worth investing in. From content generation to campaign optimization, we’ll explore how to assess, test, and scale the right AI-powered solutions for your team. Whether you're building your AI stack or refining it, you'll walk away with practical guidance to stay ahead of the curve and deliver measurable impact. Key takeaways: - A breakdown of the top AI trends shaping modern marketing - A framework for evaluating and selecting AI tools that align with your goals - Real examples of how high-performing teams are using AI tools to accelerate growth