AI proficiency is quickly becoming a must-have for modern marketing teams—but knowing where to start (or scale) can be daunting. In this fireside chat, marketing leaders share how they’ve empowered their teams to build real AI fluency, from foundational education to applied use cases. You’ll hear practical strategies for identifying skills gaps, building internal confidence, and ensuring your team can turn AI tools into measurable results. Whether you’re at the beginning of your upskilling journey or ready to scale, this session will help you move from experimentation to execution. Key takeaways: - Proven strategies for building AI capabilities across your marketing team - How to bridge the gap between AI knowledge and everyday execution - Real examples of successful team transformation and lessons learned

In the age of personalized experiences, AI is transforming how brands tailor content to individual preferences. This panel will explore how AI can power personalized content strategies at scale, from dynamic email campaigns to hyper-targeted web experiences. Industry leaders will share their insights on using AI to create meaningful connections with customers, boost engagement, and drive conversions. Gain actionable takeaways on integrating AI-driven content personalization into your marketing efforts and how to optimize for the future of individualized experiences. Key takeaways: - How AI helps brands deliver personalized content at scale - Practical strategies for integrating AI-driven personalization into your content strategy - Best practices for optimizing AI content personalization across multiple channels - Real-world examples of how AI has enhanced customer engagement and conversion rates