10 September 2025 14:45 - 15:30
Workshop - Build it where theyāll find it: How to reach developers without shouting
Tired of yelling into the dev void? So are they. In a world where inboxes are ignored and cold outreach gets filtered to purgatory, the fastest-growing tools arenāt marketedātheyāre discovered.
In this hands-on workshop, youāll learn how to quietly embed your product into developer workflows using templates, integrations, and platform advocates who do the heavy lifting for you. Weāll show you how to create artifacts that feel native (not noisy), tap into the influence of infra and DevOps teams, and build launchpads that pull developers in before you ever reach out.
Skip the splashy campaignsāthis is about building the stuff developers actually want to use. Bring your GTM idea, and leave with a strategy devs will adopt without even realizing theyāre being marketed to.
Key takeaways:
- How to win developer adoption by enabling the platform and DevOps teams who shape their toolchains.
- Why forkable templates, pre-built integrations, and invisible onboarding outperform traditional outreach.
- Practical steps to build āsilent launchpadsā that drive organic growthāno email blasts, cold DMs, or webinars required.