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Bridget
Heaton
Head of Customer Marketing
Slack
Bridget Heaton is a marketer who found her niche in customer marketing and in building and scaling communities. She started her career in international education helping to administer ECA exchange programs and found early success there in events, social media marketing, and promoting advocacy amongst program participants. Bridget moved into marketing in education technology at Schoology. There, she started customer marketing and built the community, starting with 19 members and scaling it to 100 and then 4,000 educators. After, she joined Collibra, where she built the customer marketing function and launched their Data Citizens community, reaching 6,000 members in just 1 year. Currently, she is a Customer Marketing Lead at Slack focused on building the enterprise customer marketing program. Bridget holds a Bachelor's degree in Global Studies and French from St. Lawrence University.
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10 September 2025 09:00 - 09:15
Chairperson opening remarks
Join our Chairperson, Bridget Heaton, as she kicks off the Customer Marketing Summit. Bridget will set the tone for the event by sharing the exciting sessions and key highlights ahead. To break the ice and foster connections, she'll engage attendees with some interactive questions, creating a welcoming environment to start the conference. Get ready for an enriching day of learning, networking, and inspiration!
11 September 2025 09:00 - 09:15
Chairperson opening remarks
Welcome to Day 2 of Customer Marketing Summit San Francisco! Join our wonderful chairperosn, Bridget Heaton, for a quick recap of yesterday's key learnings before we're diving into another content packed day.
10 September 2025 16:30 - 17:00
Chairperson's closing remarks: Reflections on the state of customer marketing
We wrap up the first day of our conference with Chairperson Bridget Heaton, who will reflect on the key themes from today's sessions. Bridget will share her unique journey in customer marketing, highlight the evolving landscape of the field, and offer insights into how customer marketers can leverage today’s learnings to drive future success. Bridget's remarks will set the stage for an engaging Happy Hour, where attendees can continue networking and discussing new ideas in a relaxed environment.
11 September 2025 12:00 - 12:45
Interactive session - Sharpies to strategy: Journey mapping the modern customer marketer
After hearing Brian Chang’s journey of building a scalable customer marketing engine from scratch, it’s your turn. Roll up your sleeves for this interactive, fast-paced session led by chairperson Bridget Heaton. In this workshop, we’ll break down the Customer Marketing Maturity Model into four key stages. Each table will tackle one part of the framework using flip charts, sticky notes, and group discussion. After rotating through each section, we’ll regroup to share insights and practical ideas. You'll explore: - Awareness: How do we build initial visibility and internal alignment for customer marketing programs? - Engagement: What’s working to activate customers—events, content, lifecycle plays? - Advocacy: Who are our true champions, and how can we scale our success stories? - Measurement: What KPIs actually matter, and how can we prove impact to leadership? Walk away with a head full of ideas, a notebook full of insights, and maybe even a few new friends. Let’s build a smarter customer marketing strategy, together.