11 September 2025 10:15 - 10:45
Beyond the hype: AI and personalization at ÅURA
In a world where personalization is increasingly commoditized, ÅURA is pushing beyond surface-level AI features to deliver deeply human, actionable insights powered by cutting-edge machine intelligence. This keynote offers a behind-the-scenes look at how ÅURA leverages Agentic AI and LLMs to build product experiences that donāt just informābut influence user behavior at scale.
From intelligent ecommerce search and adaptive in-app messaging to LLM-powered coaching moments that drive real user engagement, youāll hear how AI is embedded not as a feature, but as a strategic growth engine.
Key takeaways:
- Walk away with a clear understanding of Agentic AI and LLMsāand how theyāre shaping the future of personalized health tech.
- Learn how to apply AI-driven personalization tactics (like smart search and tailored messaging) to your own product strategy.
- Gain actionable frameworks to position and launch AI-powered experiences in ways that resonate with real users, not just data scientists.