Christa Niering is a customer marketing leader driving measurable impact at SHI, a $15B woman- and minority-owned technology company. Since joining in January 2023, she has built a powerhouse customer marketing team and launched multiple high-impact programs that span the organization. These include case studies and video testimonials, a thriving customer speaker bureau averaging 19 speakers per year, and a third-party review initiative that has elevated SHI’s ratings to an impressive 4.7 across key platforms. With deep expertise in customer advocacy, branding, and strategic communications, Christa is known for her pragmatic approach to process and her ability to distill complex ideas into actionable strategies. Her work is grounded in a strong understanding of both B2B and B2C buyers, and she continues to elevate the voice of the customer through data-informed NPS programs and meaningful engagement initiatives.