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Christine
Sotelo-Dag
Head of Product Marketing
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Christine is a seasoned marketing leader with over a decade of experience driving growth at high-growth B2B SaaS startups, including Intercom and New Relic, where she was a founding member of their marketing teams. Before diving into tech, she spent several years in global roles across healthcare and government, including time at GE Healthcare and as an international consultant for media and government agencies in Kenya and Malaysia. While her foundation is in product marketing, Christine’s expertise spans solution, customer, and brand marketing. Her work is grounded in a deep understanding of customers and prospects—uncovering their needs and aligning them with the value a product delivers.
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11 September 2025 14:00 - 14:45
Interactive roundtable discussions
In this session 5 unique discussions are happening concurrently, find the table discussing your biggest pain point or opportunity and join the conversation. Every table will be hosted by an industry expert so come prepared to discuss, learn, network, and share. 1. Understanding the customer lens: Navigating perceptions of AI in your marketing strategy with Karen Zhang, ex Ebay. 2. Finding the balance: Navigating AI and human strengths in modern marketing 3. Building belief: Encouraging AI buy-in across your org 4. How AI is transforming marketing KPIs and performance measurement 5. Where to Begin: Choosing the Right AI Tools