Static pricing strategies are a relic of the past. This keynote will explore the transformative power of Artificial Intelligence in revolutionizing product monetization. Discover how AI agents and advanced analytics are enabling dynamic pricing, personalized offers, and deeper competitive insights, allowing product marketers to not just react to market changes but proactively shape their pricing strategies for long-term success and profitability. Learn practical applications and future trends that will equip you to future-proof your approach to monetization in the age of AI. Key learnings: - Understand how AI-powered dynamic pricing can optimize revenue and maintain a competitive edge in real-time. - Discover how AI agents can provide deeper customer insights to enable personalized pricing and value-based monetization strategies. - Learn practical steps to integrate AI tools and strategies into your product marketing efforts to future-proof your pricing approach.