In an age of dashboards overflowing with metrics, it's easy to get lost in surface-level KPIs that don’t tell the full story of customer impact. This session goes beyond vanity metrics to explore how modern customer marketers can identify, track, and act on the data that truly matters for retention, expansion, and advocacy. We'll dive into how to define meaningful success metrics aligned with business outcomes, integrate qualitative feedback with quantitative data, and tell compelling stories that resonate with internal stakeholders. Learn how to shift your reporting mindset from reactive tracking to proactive strategy. Key takeaways include: - Which metrics actually correlate with long-term customer value - How to layer qualitative insights into your reporting - Tips for aligning customer marketing KPIs with cross-functional goals - Ways to communicate marketing impact beyond the usual dashboard If you're ready to elevate your measurement strategy and make your results more meaningful—and more actionable—this session is for you.