Director of Product Marketing
Asana
Erica loves tension. Customer tension. Trying to understand what makes customers tick, but also what gives them great joy. And then translating what she's learned into solutions ā solutions that go beyond whatever they could have imagined, and that only we are uniquely positioned to deliver.
At Asana, She is partnering with the Product team to uncover those tensions teams experience related to collaboration, enabling them to develop products that make working together effortless. And then partnering with the Marketing and Sales teams to design and execute impactful GTM plans that help get those products into the hands of customers.