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Erica
Conti
Director of Product Marketing
Asana
Erica loves tension. Customer tension. Trying to understand what makes customers tick, but also what gives them great joy. And then translating what she's learned into solutions – solutions that go beyond whatever they could have imagined, and that only we are uniquely positioned to deliver. At Asana, She is partnering with the Product team to uncover those tensions teams experience related to collaboration, enabling them to develop products that make working together effortless. And then partnering with the Marketing and Sales teams to design and execute impactful GTM plans that help get those products into the hands of customers.
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10 September 2025 11:15 - 11:45
Insights that ignite: How PMM can turn research into action
Research can be powerful – but only if it leads to action. In this session, Asana’s Director of Product Marketing, Erica Conti, and Head of Enterprise UXR, Shirley Yang, will show how PMMs can play a critical role in shaping research that doesn't just inform, but transforms decision-making in an organization. Through real-world examples, they’ll break down the ingredients of influential studies and show how strategic partnerships across research teams can extend the reach and impact of your insights