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Ghazal
Katyal
Marketing and Events Lead
Women in AI
Hi! My name is Ghazal - easiest to pronounce it as "puzzle with a G". I’ve led product marketing for LiDAR tech and I’m currently a marketing leader for Women in AI. My talk will focus on the ethics surrounding AI in marketing, particularly how it impacts target markets and segmentation. When I am not marketing, I love to bake, travel, and look after my plants!
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11 September 2025 11:30 - 12:00
Unmasking AI bias in marketing: How to segment and target responsibly
Artificial Intelligence is transforming marketing but this power comes with a hidden challenge: bias. When left unchecked, AI can reinforce stereotypes, misrepresent consumers, and even exclude entire audiences. In this session, Ghazal Katyal will unpack the real-world biases that sneak into AI-driven marketing and show how bias impacts both consumers and brand trust, and what marketers can do to course-correct.