A well-informed sales team is crucial for converting prospects into customers. This session dives into the essential partnership between PMMs and Sales Enablement to bridge the knowledge gap that often exists between product understanding and effective selling. Discover actionable strategies for PMMs to create impactful enablement content, collaborate effectively with sales teams, and ensure that sales has the right information at the right time to confidently articulate product value and close deals. Key learnings: - Learn how to identify key knowledge gaps within your sales team regarding product features, benefits, target audiences, and competitive differentiation. - Understand practical frameworks and processes for PMMs to create and deliver effective sales enablement materials, including playbooks, battle cards, training content, and demos. - Discover strategies for fostering strong collaboration and communication between PMM and Sales Enablement teams to ensure content relevance, timely updates, and consistent messaging that drives sales success.