Name: Jenn Pedde | AI for Marketers Summit | San Francisco
Start: 2025-09-11T07:00:00.000Z
End: 2025-09-11T07:00:00.000Z
Location: Hyatt Regency San Francisco Airport

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Jenn

Pedde

VP of Customer Advocacy

PeoplePath

Jenn Pedde is the Vice President of Customer Advocacy at PeoplePath, with 20 years of experience building online communities across diverse industries. From managing social media for Oprah Winfrey's online communities to leading global corporate alumni programs for top consulting firms, Jenn has a passion for fostering long-term relationships. She has worked in roles ranging from corporate social responsibility to community building in music, expat groups, and ed-tech. Jenn is also an adjunct professor at Syracuse University's Newhouse School of Communications, where she shares her expertise in customer engagement, community building, and alumni program development.

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11 September 2025 09:15 - 09:45

Building a year-round client health strategy: Metrics, advocacy, and execution

In this session, you'll dive deep into how to create a year-long client health overview. Learn the key KPIs and metrics that measure client engagement, retention, and satisfaction, while identifying your client advocates—those willing to support and champion your brand. Jenn Pedde will guide you through executing a continuous evaluation process, how to adjust these assessments multiple times per year, and the impact this has on building stronger relationships. This session is essential for any team aiming to stay proactive and aligned with clients’ needs.