Name: Karen White | AI for Marketers Summit | San Francisco
Start: 2025-09-11T07:00:00.000Z
End: 2025-09-11T07:00:00.000Z
Location: Hyatt Regency San Francisco Airport

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Karen

White

Principal Product Marketing Manager

Atlassian

Karen is a Principal Product Marketing Manager at Atlassian, focused on Developer Platform. Before joining Atlassian, Karen worked as a PMM for AI developer tools and as a Developer Advocate. She loves the challenge of getting hands-on with technical products and communicating their value, and enjoys working with developer communities of many stripes, including: marketplaces and partner ecosystems, open-source, and enterprise developers. In her free time, Karen enjoys learning Spanish and exploring Richmond with her two dogs.

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10 September 2025 16:30 - 17:00

The graceful goodbye: Strategies for sunsetting developer products

As marketers, we’re often focused on the excitement of the new launch, but sometimes, good things must come to an end. What happens when it’s time to retire a developer product? In this talk, we'll share lessons learned from ending support for Atlassian’s legacy developer platform, including: - How to position the next gen product - when the competitive alternative is you - Do’s and don’ts for maintaining community trust - Navigating the complexities of migration