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Kelly
Deroche
Customer Advocacy & Insights Lead, Google Cloud
Google
Kelly Deroche is a results-driven leader with a strong passion for crafting go-to-market (GTM), customer, and executive programs that build trust, deepen relationships, and accelerate revenue opportunities. With over a decade of experience, Kelly has honed her expertise in customer programs, driving business growth and scalability at Google and beyond. She excels at rapidly transforming concepts into executable strategies, leveraging data-driven insights to continuously create, refine, and optimize programs. Known as a change agent, Kelly empowers her teams, fosters collaboration, and champions innovation to create impactful customer experiences that directly influence the bottom line.
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10 September 2025 11:30 - 12:15
Roundtables - Your biggest challenge as a customer marketer
It's time to put your pens down and become part of the discussion. Select the topic that you want to discuss, take part in the conversation, share your challenges and find real solutions that you can implement right away. Each roundtable session will be led by an industry expert and centered around candid, peer-driven discussions. Topics include: - Handling customer churn: identifying early warning signs of churn and implementing strategies to retain at-risk customers - Building an advocacy program from scratch - Coaching/career development - Using the power of AI and automation to personalise your customer journey at key touch points - Unlocking more value from customer programs by prioritising segmentation - Gathering and implementing customer-driven feedback across cross-functional teams - Running successful customer events; CABs, user groups etc. We'll close the session with a brief round robin so each group can share their most interesting talking points and takeaways with the rest of the summit audience.