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Kristin
Fracchia
Marketing Lead
Gamma
Kristin Fracchia leads marketing at Gamma, the world’s most popular AI-powered presentation platform, with over 50 million global users and 700,000 presentations, websites, and other documents generated every single day. Gamma is also a recognized leader in how to build an AI-native “tiny team”, as featured in The New York Times. Prior to Gamma, Kristin was a marketing and growth exec at companies like Chegg and Magoosh, with hands-on experience scaling companies at all stages, from pre-seed to public.
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11 September 2025 16:30 - 17:00
The “tiny team” marketing playbook: How Gamma scaled to more than 50 million users with a three-person, AI-native marketing team
There’s a rising cohort of billion-dollar companies being built by tiny teams. Many of the fastest-growing AI startups – Cursor, Midjourney, Bolt, Lovable, and Gamma – have achieved unprecedented growth with teams well under 50 people. In this talk, Gamma’s Head of Marketing will give an inside look at how AI-native marketing teams are built differently from the ground up. Whether you’re a marketing team of 1 or 100, you’ll learn practical tips for how to transform your workflows, your campaigns, and your team to optimize for “tiny team” levels of speed, scale, and impact. Learn how Gamma’s marketers function as strategic generalists supported by an ecosystem of partners and specialists that help them scale. Operating as a “tiny team” isn't about doing traditional marketing with fewer people—it's about fundamentally reimagining what marketing looks like when every person must be a strategic multiplier. Key takeaways: - How to structure a marketing team for “tiny team” agility and evolution in a fast-changing market, no matter the size of your current team - The must-have traits of AI-native marketing hires - Key AI workflows that help Gamma’s marketing team act like a team 10x their size - How to think long-term about branding, marketing, and growth when the market is changing daily