In this joint keynote, Christopher and Lanie from Inovalon share how they turned a traditionally static messaging process into a dynamic, gamified experience—powered by AI. Discover how their team used AI to streamline message development, encourage cross-functional participation, and drive greater consistency across go-to-market teams. From tools to tactics, they’ll walk you through the real-world process that helped unlock faster internal alignment and more impactful execution. Key takeaways: - How Inovalon used AI and gamification to transform their messaging process - Tools and techniques that drove engagement and improved cross-functional alignment - Lessons learned and actionable advice for building collaborative, scalable messaging frameworks