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Laura
Renfroe
Senior Marketing Lead
Antora Energy
Laura Renfroe leads marketing at Antora Energy, a clean energy company that builds thermal batteries to power always-on industrial operations with renewable energy. Laura is a seasoned marketing leader, with experience ranging from product management to product marketing to partnerships. Laura brings marketing expertise from both the hardware and software worlds, serving previously as Senior Product Marketing Manager at both Atlassian and at Planet Labs before stepping into her role at Antora Energy.
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11 September 2025 14:00 - 14:45
Interactive roundtable discussions
In this session 5 unique discussions are happening concurrently, find the table discussing your biggest pain point or opportunity and join the conversation. Every table will be hosted by an industry expert so come prepared to discuss, learn, network, and share. 1. Understanding the customer lens: Navigating perceptions of AI in your marketing strategy with Karen Zhang, ex Ebay. 2. Riding the AI wave: Balancing exploration with execution with Lauren Renfroe, Antora Energy 3. Building belief: Encouraging AI buy-in across your org 4. How AI is transforming marketing KPIs and performance measurement 5. Where to Begin: Choosing the Right AI Tools