Customer marketing isn’t just about feel-good stories - it’s a strategic growth lever. But how do the best teams actually get it done? This panel brings together experienced customer marketing leaders to reveal how they’ve structured their teams, aligned with the business, and built scalable programs that drive measurable results. Key Takeaways: - Team structure & scale – What a customer marketing team looks like at different growth stages (from scrappy startups to global orgs) - Strategic alignment – How to tie customer marketing efforts to retention, expansion, and advocacy goals - Processes that work – From onboarding to lifecycle marketing, how to build workflows that scale - Cross-functional collaboration – Tips for partnering with CS, Product, and Sales to amplify impact - Measurement & optimization – What to track, how to report it, and when to adjust your playbook Whether you’re a team of one or leading a growing department, this session will equip you with frameworks and ideas to elevate customer marketing from a support function to a strategic powerhouse.