With how fast products are changing these days, it’s easy for product marketing materials to become outdated. This often leads to fragmented messaging, confused sales teams, and ultimately, missed opportunities to clearly articulate your product's value. If your collateral, decks, and even your website aren't consistently reflecting your latest features and positioning, you're not just losing efficiency—you're potentially losing market relevance and revenue. We'll chat through simple frameworks and processes for keeping your assets up to date and accessible to your team, so your messaging and visuals match your latest features and positioning. This session will provide practical, actionable strategies for building sustainable asset management habits, ensuring your entire organization is always aligned on your product's current story. Walk away with a clear roadmap to save time, reduce rework, and ensure your product marketing always hits the mark.