Fear has long been the go-to emotion in messaging for industries like cybersecurity, healthcare, and insurance — especially when trust and safety are on the line. But as AI reshapes how products are built, marketed, and perceived, it's time for a different approach. This session challenges product marketers to rethink their positioning, messaging, and go-to-market narratives in the Age of AI — shifting from fear-based tactics to future-forward, confidence-building strategies. With real-world campaign examples (including a behind-the-scenes look at the Palo Alto Networks Precision AI launch), we’ll explore how product marketing can lead with clarity, optimism, and relevance in a noisy, AI-hyped market. Attendees will learn: -How product messaging can evolve from defensive to visionary in an AI-first world - Examples of product-led storytelling in AI across industries — both fear-based and future-looking - Practical strategies for positioning products and launches with AI in a way that inspires, not alarms