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Neel
Patel
Head of AI, Product Marketing
Asana
Neel Patel is a visionary marketing strategist with over 10 years of experience crafting award-winning campaigns for top global brands across SaaS, consumer tech, spirits, fashion, healthcare, and non-profits. Passionate about humanizing brands through creative storytelling and strategic marketing, Neel specializes in product and brand marketing, experiential campaigns, influencer partnerships, and growth marketing. He leads and inspires teams to create memorable brand experiences that drive loyalty and lasting impact.
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11 September 2025 16:00 - 16:30
Panel - Personalizing at scale: Mastering AI powered content production for next level engagement
AI generated content is no longer just a novelty, it is integral to scaling personalized marketing. But making AI content truly effective means mastering workflows, prompt engineering, and performance optimization beyond the basics. In this panel, industry experts will share how they build and refine end-to-end AI content pipelines, leverage data to continuously improve output, and integrate AI seamlessly with marketing tech stacks. You will get actionable insights on producing high-quality, hyper-personalized content at scale without sacrificing brand voice or efficiency. Whether you are deep into AI content generation or looking to push your strategy further, this session offers real-world learnings and frameworks to elevate your AI-powered content marketing game. Key takeaways - How to build and optimize end to end AI content production workflows - Advanced prompt engineering techniques for different content types - Using performance data to refine AI generated content and improve results - Strategies for scaling personalized content without losing quality or efficiency - Best practices for integrating AI content generation with marketing technology - Maintaining brand consistency and quality with human in the loop processes