In this session 5 unique discussions are happening concurrently, find the table discussing your biggest pain point or opportunity and join the conversation. Every table will be hosted by an industry expert so come prepared to discuss, learn, network, and share. 1. Understanding the customer lens: Navigating perceptions of AI in your marketing strategy with Karen Zhang, ex Ebay. 2. Finding the balance: Navigating AI and human strengths in modern marketing 3. Building belief: Encouraging AI buy-in across your org 4. How AI is transforming marketing KPIs and performance measurement 5. Where to Begin: Choosing the Right AI Tools