AI has triggered a "big reset" in cloud infrastructure. A new wave of "AI neoclouds" has emerged, taking on the biggest, most well-capitalized companies in the world: the hyperscale cloud providers and foundation model platforms. In this talk, Together AI's head of product marketing, Ryan Pollock, unpacks the lessons learned from his time at Silicon Valley legends like Google and Oracle, and cloud upstarts Together AI, DigitalOcean, and Vultr. From simplifying infrastructure, to building community, to advancing truly open AI models and research — Ryan has helped small companies punch above their weight with great products and sharp GTM strategy. He shares what actually works when you don’t have a massive marketing budget or install base — and why clarity, speed, and opinionated positioning, paired with a streamlined developer experience, can beat deep-pocketed incumbents. He’ll reveal the GTM and product patterns powering Together AI’s rise — offering a playbook for how smaller teams can break through and build lasting momentum in markets dominated by giants.