The integration of Artificial Intelligence is no longer just an add-on to product marketing; it's fundamentally reshaping how we approach our craft. This keynote will explore the paradigm shift towards "AI-Native Product Marketing" – a mindset and methodology where AI is deeply embedded in every stage of the product lifecycle and marketing process, from ideation to customer engagement. Discover how embracing an AI-first approach can unlock unprecedented levels of personalization, efficiency, and strategic insight, forcing us to reimagine product marketing from its very foundations. Key learnings: - Understand the core principles of an AI-Native product marketing approach and how it differs from traditional methods with AI integrations. - Discover practical applications of AI across the entire product marketing lifecycle, including market research, content creation, customer segmentation, and campaign optimization. - Learn how to cultivate the skills and build the organizational structures necessary to thrive in an AI-Native product marketing landscape.