Research can be powerful – but only if it leads to action. In this session, Asana’s Director of Product Marketing, Erica Conti, and Head of Enterprise UXR, Shirley Yang, will show how PMMs can play a critical role in shaping research that doesn't just inform, but transforms decision-making in an organization. Through real-world examples, they’ll break down the ingredients of influential studies and show how strategic partnerships across research teams can extend the reach and impact of your insights