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Steffi
Li
Former Director of Product Marketing
Zilliz
Steffi Li is a seasoned product marketing leader with over a decade of experience driving go-to-market strategies for B2B SaaS and open source products in the data and AI space. As Director of Product Marketing at Zilliz, she successfully positioned vector database technology for enterprise AI applications, helping businesses leverage their data for machine learning initiatives. Previously, Steffi held leadership roles at Astronomer and Confluent, where she developed innovative GTM strategies that expanded market reach by effectively communicating technical value to business audiences. Her expertise lies in translating complex technical concepts into compelling value propositions that resonate with technical practitioners and business decision-makers. With a deep understanding of the data and AI ecosystem, Steffi excels at creating go-to-market strategies that demonstrate the business value of emerging technologies. She holds an MBA from the Wharton School of the University of Pennsylvania and brings valuable insights to AI marketing discussions through her unique blend of technical knowledge and strategic marketing expertise.
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11 September 2025 16:00 - 16:30
Panel - Personalizing at scale: Mastering AI powered content production for next level engagement
AI generated content is no longer just a novelty, it is integral to scaling personalized marketing. But making AI content truly effective means mastering workflows, prompt engineering, and performance optimization beyond the basics. In this panel, industry experts will share how they build and refine end-to-end AI content pipelines, leverage data to continuously improve output, and integrate AI seamlessly with marketing tech stacks. You will get actionable insights on producing high-quality, hyper-personalized content at scale without sacrificing brand voice or efficiency. Whether you are deep into AI content generation or looking to push your strategy further, this session offers real-world learnings and frameworks to elevate your AI-powered content marketing game. Key takeaways - How to build and optimize end to end AI content production workflows - Advanced prompt engineering techniques for different content types - Using performance data to refine AI generated content and improve results - Strategies for scaling personalized content without losing quality or efficiency - Best practices for integrating AI content generation with marketing technology - Maintaining brand consistency and quality with human in the loop processes