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Steffi
Li
Director of Product Marketing
Zilliz
Steffi Li is a seasoned product marketing leader with over a decade of experience driving go-to-market strategies for B2B SaaS and open source products in the data and AI space. As Director of Product Marketing at Zilliz, she successfully positioned vector database technology for enterprise AI applications, helping businesses leverage their data for machine learning initiatives. Previously, Steffi held leadership roles at Astronomer and Confluent, where she developed innovative GTM strategies that expanded market reach by effectively communicating technical value to business audiences. Her expertise lies in translating complex technical concepts into compelling value propositions that resonate with technical practitioners and business decision-makers. With a deep understanding of the data and AI ecosystem, Steffi excels at creating go-to-market strategies that demonstrate the business value of emerging technologies. She holds an MBA from the Wharton School of the University of Pennsylvania and brings valuable insights to AI marketing discussions through her unique blend of technical knowledge and strategic marketing expertise.
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11 September 2025 15:30 - 16:15
Panel - Personalizing at scale: Leveraging AI for dynamic content experiences
In the age of personalized experiences, AI is transforming how brands tailor content to individual preferences. This panel will explore how AI can power personalized content strategies at scale, from dynamic email campaigns to hyper-targeted web experiences. Industry leaders will share their insights on using AI to create meaningful connections with customers, boost engagement, and drive conversions. Gain actionable takeaways on integrating AI-driven content personalization into your marketing efforts and how to optimize for the future of individualized experiences. Key takeaways: - How AI helps brands deliver personalized content at scale - Practical strategies for integrating AI-driven personalization into your content strategy - Best practices for optimizing AI content personalization across multiple channels - Real-world examples of how AI has enhanced customer engagement and conversion rates