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Stephanie
Lepow
Senior Director of Global Integrated Marketing Strategy - Customer Base
Workday
Passionate about data-driven marketing and delivering exceptional customer experiences, Stephanie has a broad B2B background in growth marketing, strategy, customer engagement, product marketing, and communications. Regardless of her role, she has always maintained a customer focus, and is happiest when she is uncovering new ways to help customers solve challenges and realize value, particularly during times of change and complexity. Stephanie has spent the past 11 years at Workday and in her current role, is building out a new marketing function all about adoption and retention. Stephanie enjoys building and developing teams, and thrives on cross-functional collaboration and building new organizational initiatives. When she’s not at work, you can find her supporti ng her community through her board role at Lotus Bloom Family Resource Center, pushing herself to develop new skills in ballet and aerial silks classes, and unwinding by cooking, traveling, and enjoying the beautiful nature of Northern California with her family.
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10 September 2025 11:30 - 12:15
Roundtables - Your biggest challenge as a customer marketer
It's time to put your pens down and become part of the discussion. Select the topic that you want to discuss, take part in the conversation, share your challenges and find real solutions that you can implement right away. Each roundtable session will be led by an industry expert and centered around candid, peer-driven discussions. Topics include: - Handling customer churn: identifying early warning signs of churn and implementing strategies to retain at-risk customers - Building an advocacy program from scratch - Coaching/career development - Using the power of AI and automation to personalise your customer journey at key touch points - Unlocking more value from customer programs by prioritising segmentation - Gathering and implementing customer-driven feedback across cross-functional teams - Running successful customer events; CABs, user groups etc. We'll close the session with a brief round robin so each group can share their most interesting talking points and takeaways with the rest of the summit audience.
10 September 2025 13:15 - 14:00
Panel - Built to scale: The strategic foundations of customer marketing teams
Customer marketing isn’t just about feel-good stories - it’s a strategic growth lever. But how do the best teams actually get it done? This panel brings together experienced customer marketing leaders to reveal how they’ve structured their teams, aligned with the business, and built scalable programs that drive measurable results. Key Takeaways: - Team structure & scale – What a customer marketing team looks like at different growth stages (from scrappy startups to global orgs) - Strategic alignment – How to tie customer marketing efforts to retention, expansion, and advocacy goals - Processes that work – From onboarding to lifecycle marketing, how to build workflows that scale - Cross-functional collaboration – Tips for partnering with CS, Product, and Sales to amplify impact - Measurement & optimization – What to track, how to report it, and when to adjust your playbook Whether you’re a team of one or leading a growing department, this session will equip you with frameworks and ideas to elevate customer marketing from a support function to a strategic powerhouse.