Product marketing doesn't operate in a vacuum. To truly drive impact and achieve business goals, product marketing KPIs must be aligned and integrated with those of sales, product, and other key teams. This session will explore practical strategies for identifying shared objectives, establishing mutually agreed-upon KPIs, and fostering a culture of cross-functional accountability through transparent measurement. Learn how to break down silos, communicate the value of product marketing in business terms, and collectively drive product success. Three key learnings: - Discover how to identify overlapping goals and establish shared KPIs that bridge the gap between product marketing and other departments like sales and product. - Learn practical frameworks for collaborating with cross-functional teams to define, track, and report on key metrics that demonstrate collective impact. - Understand how to use shared KPIs to foster a culture of accountability, improve communication, and drive alignment towards overarching business objectives.