Have you ever been at a company where internal teams think they know more than customers? Product or engineering teams do "random acts of roadmapping?" Sales is convinced the deck they create is perfect. Finance doesn't think additional packaging/pricing should be a priority. You are not alone. But, by building out a Voice of Customer program, you can use the voice of your customers to produce better roadmaps, build better sales collateral, and deliver new packages that add revenue. In this presentation, Thereasa will illustrate the phased approach to re-centering your organization on the customer. From the monthly internal newsletters to regular customer research, to helping product teams collect and prioritize feature ideas and product feedback that results in a delightful product experience.