When markets tighten, strategies shift, and expectations rise, the real differentiator is not the plan on paper but the leader at the helm. Join us as we explore how senior marketing leaders guide their teams through periods of disruption, restructuring, and strategic change while still delivering commercial results. The discussion will focus on the practical realities of maintaining internal alignment before major launches, setting clear but not over-engineered strategies, and choosing fewer, higher-impact initiatives that teams can execute brilliantly rather than spreading effort too thin. Key takeaways: - How to create internal clarity and cross-functional alignment before external campaigns go live to maximise commercial impact - Why a clear strategic direction matters, and how to avoid overcomplicating it during times of change - The case for doing fewer initiatives with greater focus to drive consistency, morale, and measurable results - Leadership approaches that maintain confidence, energy, and performance even when the organisation is in flux