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May 27, 2026
Postillion Hotel & Convention Centre
9-11 Paul van Vlissingenstraat
Amsterdam

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Speaker line-up

What's on
May 27
May 27
May 27
08:00
Exhibition & networking
Welcome breakfast & registration
09:00
Main stage
Chairperson opening remarks
09:15
Main stage
The new rules for scale: Architecting a future-proof marketing team
Justin Vaughan-Brown, VP, Product Marketing & Strategic Comms, Camunda
09:45
Main stage
Marketing without limits: How AI agents are reshaping your team
10:15
Main stage
The 3 Ts of building an icon: Transformation, technology, and tenacity
Mirjam Schuele, SVP, Marketing, KARL LAGERFELD
10:45
Exhibition & networking
Coffee break
11:15
Main stage
Networking roundtables: Navigating the CMO landscape
12:00
Main stage
The battle for loyalty: Why experience now beats price and performance
12:30
Exhibition & networking
Lunch
13:30
Main stage
Panel | The brand-demand dilemma: Pipeline today vs performance tomorrow
Grigory Lavrov, VP, Marketing, Local Brands & Franchise Management, Warner Bros. Discovery
Victoria Kerr, Director, International Marketing, Uber
Mathieu Spencer, CMO, Lynk & Co
14:15
Main stage
Resilience as a growth strategy: What the Financial Times’ 140-year legacy teaches modern CMOs
‬Finola‬‭ McDonnell‬‭, Chief‬‭ Marketing‬‭ & Communications‬‭ Officer‬ ‭, Financial Times
14:45
Exhibition & networking
Coffee break
15:15
Main stage
Panel | The transformation test: How strong marketing leaders steady the team
Maarten Westdorp, VP, Marketing & Communications, E.ON
Ann Halvorsen, Chief Communications & Marketing Officer, Nexer Group
Briana Rogers, VP, Marketing, Miro
Nikki Constantine, CMO, Mambu
16:00
Main stage
Central strategy, local execution: Winning across Europe’s complex markets
16:30
Main stage
Interactive session | CMO 2030: What stays, what goes, what defines the role
17:00
Main stage
Chairperson's closing remarks
17:05
Exhibition & networking
Happy hour sponsored by CMO Alliance

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for the summit

Request your invite to connect with peers who are navigating the same pressures on board scrutiny, AI overload, rising acquisition costs, and the brand vs performance debate.

Join Europe’s most commercially accountable CMOs and discuss how to:

→ Prove marketing’s impact on revenue with metrics your CFO respects and your board understands.

→ Bring discipline to AI & MarTech decisions to skip the trial-and-error, avoid stack bloat and protect against experimentation without governance,

→ Rebalance brand and performance without sacrificing long-term growth.

→ Build a marketing org the C-suite trusts to deliver.

Amsterdam
May 27, 2026

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