Connor works at the frontier of how brands show up in the age of AI Search. As an AEO Specialist at Profound, he partners with enterprise marketing teams to help them understand, measure, and shape their presence across AI-powered search surfaces - from ChatGPT and Perplexity to Google's AI Overviews. With firsthand experience advising some of the world's most recognised brands on navigating the shift from traditional SEO to Answer Engine Optimisation, Connor brings both the strategic frameworks and the real-world data to back them up. His work sits at the intersection of brand, content, and the rapidly evolving AI discovery layer, the place where the next generation of buyer intent is forming. Profound is building the Marketing Platform for the AI Era, trusted by teams at Adidas, Expedia, Uber, Ramp and more.