McKinsey's State of Marketing Europe 2026 report reveals that over 60% of European CMOs say human creative teams remain irreplaceable for delivering truly differentiated, high-quality work, even as generative AI becomes embedded in the creative process.  So the question is not whether human talent still matters; it is how to architect a marketing organization that unlocks its full potential at scale. Join Justin as he challenges you to rethink how they build and evolve their teams, offering a practical scaling playbook to assess capabilities, apply the 4 Cs talent framework, and design a culture that blends ownership, empowerment, and high performance. Key takeaways: - A clear framework to evaluate your current team, identify critical capability gaps, and make confident structural decisions - Practical guidance on building from scratch versus transforming an inherited team - The 4 Cs model (Coachability, Competence, Commitment & Character) to assess, develop, and hire talent aligned to your growth ambition - Proven approaches to creating a culture of ownership and empowerment that raises performance without losing stability