Name: Mathieu Spencer | Chief Marketing Officer Summit | Amsterdam
Start: 2026-05-26T22:00:00.000Z
End: 2026-05-26T22:00:00.000Z
Location: Postillion Hotel & Convention Centre

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Mathieu

Spencer

CMO

Lynk & Co

Mathieu Spencer serves as the Chief Marketing Officer at Lynk & Co International, where he drives the development of marketing strategies aimed at increasing the brand's visibility and engagement. Leading a diverse team of marketing professionals, he focuses on delivering compelling brand, social, and digital marketing experiences. His approach emphasizes digital and media innovation to ensure the brand resonates deeply with its audience. With a career spanning 20 years in automotive and technology, Spencer brings a wealth of experience to his role. He has collaborated with prominent automotive brands, including BMW, Ford, and Volkswagen, as well as holding global roles in FinTech, Creative, and Digital Agencies. Before stepping into his current role in 2022, he led the digital channels and growth marketing initiatives at Lynk & Co, laying the groundwork for his broader responsibilities. Spencer’s dedication to meaningful consumer interactions has significantly strengthened Lynk & Co’s marketing efforts, bolstering the brand's presence and influence in the automotive market. His innovative and strategic perspective ensures continued brand visibility, shaping the industry landscape.

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27 May 2026 13:30 - 14:15

Panel | The brand-demand dilemma: Pipeline today vs performance tomorrow

What’s the oldest question of all time? Maybe “chicken or egg.” But for CMOs, it’s this: how do you balance brand and demand when the board wants results now? This panel tackles the enduring tension between short-term pipeline pressure and long-term brand building, exploring how marketing leaders are making real investment trade-offs in today’s high-scrutiny growth environment. Rather than debating theory, the discussion will focus on how CMOs are allocating budgets, defending brand investment to CFOs, aligning performance and brand metrics, and avoiding the trap of sacrificing future pricing power for this quarter’s numbers. Key takeaways: - How to make smarter budget allocation decisions between brand and demand under revenue pressure - Ways to connect brand investment to commercial metrics that resonate with finance and the board - Practical approaches to integrating brand and performance teams around shared growth goals - How to protect long-term brand equity without missing short-term pipeline targets