Trix van der Vleuten is a keynote speaker and supervisory board member with a strong track record in commercial leadership roles across multinational organisations. She currently serves as CMO at The Social Hub. Prior to this, she led forward-thinking commercial initiatives for global brands including Versuni, KFC, Kraft Heinz, FrieslandCampina, SABMiller, and PepsiCo. Alongside her corporate work, she is a guest lecturer at institutions such as Nyenrode, EDHEC, and SRM. Her achievements have been recognised through inclusion in the MT/Sprout Next Leadership 50, Inclusive 30, and the SER Top Women list.