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Event starts in:
91

days :

13

: hours :

30

minutes

17

until the summit

November 18, 2025
Swissôtel Chicago
323 East Wacker Drive
Chicago

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agenda

The CMO role is at a crossroads. Traditional playbooks no longer apply.

At CMO Summit Chicago, we meet this challenge head-on, exploring how marketing leaders must redefine influence, purpose, and impact to thrive in a world where the rules keep changing.

Explore the agenda to uncover bold strategies reshaping marketing leadership.

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Meet the speakers

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agenda

The CMO role is evolving - traditional playbooks no longer apply.

Join us as we meet this challenge head-on, exploring how CMOs must redefine influence, purpose, and impact to thrive in a world where the rules keep changing.

Request your invite

Co-located summits

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What's on
November 18
November 18
November 18
08:00
Exhibition & networking
Welcome breakfast & registration
09:00
Main stage
Chairperson opening remarks
Kevin Keith, CMO, Edible Brands®
09:15
Main stage
Think like a strategist: The best CMOs don’t wait for growth, they build it
Jean Lawrence, CMO, Nokia Cloud & Network Services, Nokia
09:45
Main stage
Owning growth: Leveraging marketing automation and analytics to drive business growth
10:15
Main stage
Own the revenue engine: The CMO’s guide to partnership-driven growth across GTM functions
Christina Bottis, CMO, Mural
10:45
Exhibition & networking
Coffee break
11:15
Main stage
Roundtable discussions | The CMO landscape: Redefining leadership with purpose
Kevin Keith, CMO, Edible Brands®
Jack Chen, Former VP, Growth, Global GTM, Builder.ai
Kevin O'Brien, VP, Performance Marketing, Concentrix
12:00
Main stage
The CMO’s new secret weapon: Building strategic partnerships with industry analysts
12:30
Main stage
The visible CMO: Personal branding as a strategic weapon in a changing leadership landscape
Bonnie Habyan, CMO, X-Caliber
13:00
Exhibition & networking
Lunch break
14:00
Main stage
The new marketing machine: Driving strategy and speed through team transformation
Jenny Lopez Riley, CMO, TYLin
14:30
Main stage
Panel | The new marketing frontier: Mastering AI, the new gatekeeper of buyer decisions
Adrian Fulle, President and CEO, Good Salt Life
Leslie Alore, SVP, Marketing, Flexera
Maurizio Carano, Chief Marketing & Innovation Officer, IML, MCC Label
Joshua Kaisar, VP, Growth Marketing, SavATree
15:15
Exhibition & networking
Coffee break
15:45
Main stage
The inconvenient truth: The CMO role exploded & the old playbook is dead
16:15
Main stage
Interactive session | Build the future of marketing leadership: A collaborative workshop to reshape the CMO role
17:00
Main stage
Chairperson closing remarks
17:00
Exhibition & networking
Happy hour sponsored by CMO Alliance

CMO Alliance's

sister communities

Four leadership communities. One venue. Unlimited opportunities.

At CMO Summit Chicago, your pass is your key to the ultimate cross-functional advantage, co-located CRO, CFO, and CHRO Summits.

→ Spark ideas by networking with senior leaders across marketing, revenue, finance, and people functions.

→ Gain fresh strategies from exclusive sessions built to solve today’s toughest leadership challenges.

→ Bring your C-suite colleagues and return as a united front, ready to accelerate growth from every angle.

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Secure your invite

for the summit

Apply to join this exclusive, invite-only gathering of C-suite marketing leaders to unlock the insights, connections, and strategies you need to:

→ Champion a new vision for your role with bold, forward-looking conversations on the future of marketing leadership.

→ Accelerate growth across revenue streams by aligning teams and uniting marketing KPIs with business goals.

→ Solve your challenges through candid, action-led discussion with this exclusive group of CMOs who know exactly what it’s like to be in your shoes.

Chicago
November 18, 2025

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