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Adam
Pickel
Field Technology Officer
Concentrix
Adam Pickel, Field Technology Officer at Concentrix, has over 15 years in the martech space. He's built, broken, and rebuilt enough stacks to see the pattern clearly: organizations are running infrastructure built for customer behaviors and channels that are disappearing fast. The problem isn't the tools. It's that everything changed - how people discover, how they buy, what they trust - and the stack didn't keep up. Bolt-on AI doesn't fix this. It deepens the silos. More layers on broken foundations just mean more money spent and slower execution. Adam helps CMOs rebuild from the ground up: What do customers actually need now? What data architecture supports that? What org structure stops getting in the way? Not theory. Practice. He knows what happens when you stop inheriting decisions and start making them.
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18 November 2025 11:15 - 12:00
Roundtable discussions | The CMO landscape: Redefining leadership with purpose
In this session, five unique discussions will take place concurrently, allowing you to find the table that addresses your most pressing challenges or opportunities as a marketing leader. Each table will be facilitated by an industry expert, providing an opportunity to engage in meaningful conversations, share insights, and network with fellow CMOs. Discussion topics will include: - Finding growth in the blind spots: Using intent data and real conversations to strengthen outcomes with Adam Pickel, Concentrix - Operationalizing AEO: How CMOs can align teams, tools, and processes with Adrian Fulle, Good Salt Life - How can we best meet our pillars of brand, demand, expand? with Karen Braswell, CMO Alliance - Creative that wins markets: What CMOs can learn from high-performance campaigns with Jamie Labov, Sotherby's