Turn original consumer research into your next campaign, headline, or content series. What do you know about your audience that would make someone stop scrolling, or give a journalist a reason to call? Original research can uncover the surprising beliefs, everyday frustrations, and gaps between what people say and what they do that give brands something worth talking about. The opportunity is knowing what to ask, which findings have a story behind them, and how to connect that story to your brand. In this session, Addy Graves, CEO and Co-Founder of Cashew Research, will share how to turn consumer research into a repeatable source of marketing ideas. Attendees will learn how to move from a business or audience question to a compelling finding, and develop that finding into insights that drive campaigns, PR pitches, social content, and thought leadership. You’ll leave knowing how to: • Find research topics that connect what your audience cares about with what your brand can credibly speak to. • Ask questions that reveal surprising perspectives and tensions worth exploring. • Recognize the difference between an interesting statistic and a story worth telling. • Turn one study into multiple content angles, with a practical approach you can repeat.