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Adrian
Fulle
President and CEO
Good Salt Life
Recognized as one of LinkedIn's Top 50 CMOs of 2024, Adrian Fulle is a dynamic corporate leader with a strong marketing background. From the rebel side of corporate, Adrian develops and builds high performing creative teams, collaborative cultures, successful strategies, impactful brand stories, and meaningful programs. Originally a producer in the entertainment industry where he led video production for movies, commercials, and music videos, Adrian changed careers and dove headfirst into the wild world of marketing. He has been responsible for a succession of successfully delivered marketing and growth strategies throughout his marketing leadership career in multiple industries for both B2B, B2C, and B2B2C companies. His standout successes include building and leading the marketing department at First Onsite, a $1B revenue global property restoration firm, and as a key leader of the turnaround team at Good Salt Life. Adrian holds a master's degree in management from Harvard, a graduate certificate in Marketing Management and Digital Strategy from Harvard, and an executive education certificate in Strategic Marketing Leadership from the Stanford Graduate School of Business. He leads by treating everyone like a client and always being curious. Adrian lives in the Denver area with his wife, his daughter, and their 4 dogs and 1 bearded dragon.
13 November 2024 15:30 - 16:00
Fireside chat | Beyond the CMO: Exploring new horizons in leadership
You've made it as a marketing leader, but what's next, and how do you get there? In this session, former industry-leading CMOs will discuss how they transitioned from this role to their current positions in the C-suite. Attendees will gain valuable insights into the skills and strategies necessary for successful career evolution beyond the role of CMO. Key takeaways: - Understand the importance of aligning marketing KPIs with overall business KPIs to drive organizational success. - Learn how a focus on revenue growth can shape the transition from CMO to roles like CEO, CRO, and CPO. - Discover the critical leadership and strategic skills that facilitate career advancement in the C-suite. - Gain insights into the challenges and opportunities faced by former CMOs in new executive roles. - Explore the evolving landscape of marketing leadership and its impact on career trajectories. - Learn practical strategies for preserving and enhancing the value of the marketing department while contributing to broader business goals. - Hear firsthand experiences and advice on navigating the complexities of higher-level executive responsibilities.