Name: Adrian Fulle | Chief Marketing Officer Summit | Chicago
Start: 2026-11-17T06:00:00.000Z
End: 2026-11-17T06:00:00.000Z
Location: Embassy Suites by Hilton Chicago Downtown Magnificent Mile

Speakers Agenda Why attend Partners Venue

Locations ▼

Request to partner

Request your invite

Request to partner

Request your invite

Call to action

Your text goes here. Insert your content, thoughts, or information in this space.

Button

Back to speakers

Adrian

Fulle

Chief Marketing and Operating Officer

Magoon Group

Adrian Fulle is a growth-focused executive serving as Chief Marketing Officer and Chief Operating Officer of Magoon Group, where he leads the firm's marketing strategy, operations, technology initiatives, and AI transformation. He is also a Principal at Strategic Velocity Group (SVG) and Restoration Velocity Group (RVG), helping build innovative private equity platforms that combine strategic marketing, operational excellence, acquisitions, and technology to accelerate business growth. A published author and frequent guest on marketing and business podcasts, Adrian is a sought-after speaker on topics including AI, competitive strategy, enterprise growth, leadership, and decision-making. In recognition of his impact, he was named a 2026 CMO Alliance "CMO to Watch." Adrian holds a Master of Liberal Arts in Management and a Graduate Certificate in Marketing Management & Digital Strategy from Harvard, along with an Executive Education Certificate in Strategic Marketing Leadership from the Stanford Graduate School of Business. He lives in the Denver area with his daughter. He’s an avid hiker and a club volleyball dad.

Button

17 November 2026 14:00 - 14:45

Workshop | Beyond human persuasion: Architecting brand strategy for the agentic customer

As agentic commerce arrives, CMOs face a radical shift: marketing to a non-human decision-maker. For decades, brand strategy has targeted human psychology, triggering emotional desire and easing rational hesitation. But when an autonomous AI agent executes a purchase, the rules change entirely. People decide whether to buy; AI agents decide what to buy. In this workshop led by Adrian Fulle, marketing leaders will explore the friction between human impulse and machine logic. Grounded in neuroscience, from System 1 and 2 decision-making to the human power of the "last-second veto", this session examines why humans hesitate, while AI agents systematically solve for utility and trust. You’ll walk away with a framework for Cognitive Channel Design: a strategy that builds emotional preference with human buyers while giving AI agents the structured data, verification signals, and clarity needed to select your brand every time.