18 November 2025 12:30 - 13:00
The visible CMO: Personal branding as a strategic weapon in a changing leadership landscape
When 82% of people trust a company more if its senior leaders are visible online (Forbes), staying silent isn’t just a missed opportunity; it’s a leadership risk that threatens your influence and relevance.
Join Bonnie as she reveals why personal branding is no longer a vanity project but a critical strategy for CMOs redefining their role amid shifting expectations and rising stakes.
Attendees will confront the real barriers holding CMOs back, from imposter syndrome to the pressure of putting the company first, and discover how embracing personal visibility can unlock greater influence, professional growth, and stronger brand impact in today’s hyper-connected, credibility-driven world.
Key takeaways:
- Why personal branding is a strategic necessity for CMOs facing an evolving leadership landscape
- How to shift the mindset from ego-driven visibility to value-driven leadership
- Practical strategies to overcome common fears and barriers to self-promotion
- How to amplify your voice authentically, aligned with your values and leadership style
- Real-world examples of CMOs who have reclaimed influence through personal branding
- A fresh perspective on why leading out loud builds trust, connection, and lasting results