Welcome to CMO Summit Chicago 2024. We will start with an overview of the day's agenda, followed by a brief ice breaker session designed to help you connect with peers and share your goals and challenges.

Join our expert panelists as they discuss strategies and methodologies to effectively demonstrate the impact of marketing initiatives on the bottom line. From leveraging data analytics and attribution modeling to showcasing tangible outcomes through case studies, attendees will gain insights on how to quantify and communicate the value of marketing in driving business growth and profitability and its impact on revenue, brand equity, and tangible sales opportunities. Key takeaways: - Understanding the synergy between marketing and sales in driving business growth. - Techniques for leveraging data analytics and attribution modeling to measure marketing impact. - Case studies illustrating tangible outcomes and ROI from effective marketing strategies. - Strategies to quantify and communicate the value of marketing initiatives to stakeholders. - Insights into enhancing revenue, brand equity, and creating tangible sales opportunities through strategic marketing efforts.

A chance to reflect on the day's learnings before the event wraps up.