Through navigating the intricate world of marketing, Chin Wu has consistently demonstrated a fusion of analytical prowess and creative insight. Her experience in marketing spans across advertising, digital media, analytics, and integrated marketing. Chin currently holds the position of Marketing Director for Consumer Marketing at Lenovo North America. She has been a marketing leader in consumer electronics for over 13 years, expertly bringing non-existent brands to category leading brands. Over the years, Chin has developed innovative brand activations and brand partnerships, winning industry awards in 2017, 2018, 2020,2021, and 2024. She leads with ambition, positivity and is anchored in purpose-driven leadership, creating joyful experiences for others, and cultivating a mindset of continuous growth. Outside of work, Chin is a coffee lover, a shoe-hoarder, an Elena Ferrante fan, and a yoga enthusiast. Chin is from Taiwan and her husband is from Italy – together, they live a multi-cultural, east-meets-west life in the US with their son. #pastawithchopsticks for life.