An estimated $1 trillion is lost annually in the U.S. due to misalignment between sales and marketing, according to LinkedIn’s “Art of Winning” report. This session arms CMOs with the hard-hitting strategies needed to own the entire revenue engine by breaking down silos and forcing alignment across marketing, sales, and customer success. No theory, just proven, actionable moves to drive growth, accountability, and measurable impact across all go-to-market functions. Key takeaways: - The exact steps to unify marketing, sales, and customer success for relentless revenue growth - How to build partnerships that eliminate finger-pointing and drive shared results - Metrics that expose gaps and prove the ROI of GTM alignment - Tactics for CMOs to assert control beyond marketing and lead revenue operations - Real-world examples of companies that crushed revenue targets through GTM partnerships - How to embed accountability into your GTM engine to sustain growth under pressure